The Herbalist

No phthalates • No parabens • No synthetic dyes • No formaldehyde • Vegan-friendly • Cruelty-free Douglas Little, founder of Heretic Parfum, and Drew Martin, founder of the eponymous line of cannabis and botanical pre-rolls, are kindred spirits bonded by a shared belief that plants are magic. The two brands came together to create The Herbalist, a functional fragrance designed to enhance the wearer’s wellbeing. The calming effects of hemp-derived CBD are amplified by the soothing aromatherapy benefits of hinoki wood, vetiver, and lavender absolute in this plant-based perfume blended in hemp seed oil. “As you immerse yourself in this expertly layered natural scent, our hope is that you experience a profound and intoxicatingly exquisite connection with the ancient practice of harnessing the goodness of plants, which for us is at the heart of everything we do." -DL This fragrance is also available as a THC-infused perfume only at select boutique dispensaries such as Sweet Flower in Los Angeles. Go to our I Am Heretic blog to listen to our podcast episode and watch our video interview with Drew Martin. This podcast can also be found on Spotify or iTunes.

APPLICATION: We use plant-based natural ingredients, which means our scents are light and sheer. To increase staying power, you’ll want to apply the fragrance periodically throughout the day. LAYERING: We also encourage you to layer two to three Heretic fragrances not only to increase the overall intensity but to help you create your next signature scent. Choose heavy and lighter blends to layer together, spraying or dabbing the stronger scent first. View the “Layer With” section above for our perfumer’s recommendations.