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Dedcool

DedCool is the only Functional Fragrance brand that empowers all people to smell and feel good through scent. They are on a mission to reshape the way fragrance is defined and experienced. DedCool intermingles fragrance across mediums into otherwise mundane products from laundry detergent to car fresheners, so that scent is practically applied in your everyday life. They seek to inspire individuality through scent by allowing individuals to customize, and build their own scent wardrobe. The collection was designed to be layered in combinations and emphasizes the power of personalization.